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Before and after: how to fix bad-performing ads?

Updated: Dec 16, 2022

To fix bad performing ads, review the ad's targeting, optimize the ad creative, check the ad's landing page, monitor the ad's performance, and consider using a different ad format.


If you're running ads and they're not performing as well as you'd like, don't despair! There are several steps you can take to fix bad performing ads and improve the results of your advertising campaigns.

  1. Review the ad's targeting: Make sure that your ad is being shown to the right audience. If the ad is not relevant to the audience it is being shown to, it is likely to perform poorly. You can use tools like Facebook's Audience Insights or Google Analytics to get a better understanding of your target audience and make sure your ads are reaching the right people.

  2. Optimize the ad creative: Make sure that the ad's creative (e.g., the text, images, and video) is engaging and relevant to the audience. Consider A/B testing different versions of the ad to see which performs best. You can use tools like Facebook's Ad Creative Optimization or Google's Creative Hub to help you create and test different versions of your ad.

  3. Check the ad's landing page: Make sure that the landing page for the ad is relevant to the ad and provides a good user experience. If the landing page is not relevant or has a high bounce rate, it could be hurting the ad's performance. Use tools like Google's PageSpeed Insights to optimize the loading speed of your landing page and improve the user experience.

  4. Monitor the ad's performance: Regularly check the ad's performance and make changes as needed. This could involve adjusting the targeting, creative, or landing page, or pausing the ad if it is not performing well. Use tools like Facebook's Ad Performance or Google Analytics to track the performance of your ads and make data-driven decisions about how to improve them.

  5. Consider using a different ad format: If the ad is not performing well, consider using a different ad format. For example, if you are using a static image ad, try using a video ad instead. Different ad formats work better for different types of campaigns, so it's worth experimenting to see what works best for you.

By following these steps, you can improve the performance of your ads and get better results from your advertising campaigns. Don't be afraid to try new things and make adjustments – with a little bit of effort and experimentation, you can turn your bad performing ads into high-performing ones.

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