Blog | Capture Films

Why Video Advertising is More Effective than Photo Advertising

When it comes to advertising, video has the ability to capture and hold the attention of viewers more effectively than static photos....

5 Marketing Strategies to Help Grow Your Business

Growing a business through marketing involves a combination of factors such as the industry, target audience, and the overall goals of...

5 Reasons to Hire a Video Agency Rather than an Internal Videographer

The question many business and marketing leaders often ask is whether to hire an agency or employee to handle their content creation...

Hiring Actors vs. Influencers for Video Ads: What's the Best Choice?

Find out which choice is best for your project. When it comes to creating a video advertisement, one of the key decisions you'll need to...

Before and after: how to fix bad-performing ads?

To fix bad performing ads, review the ad's targeting, optimize the ad creative, check the ad's landing page, monitor the ad's...

Why Audience Targeting is the Key to Successful Advertising

Don't underestimate the power of audience targeting – it could be the difference between a successful ad campaign and a flop. When it...